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Images of Customer Experience experiential learning activity

Images of Customer Experience

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Images of Customer Experience is an engaging customer service training activity to provoke discussion and encourage learners to consider the emotions and responses related to good and poor customer service skills.

The metaphorical images require some interpretation to allow learners to explore different perceptions.

We also have 2 sister Images card: Images of Resilience, and Images of Organisations, you can buy all 3 for a discounted price!

Click here for our guide to selecting the right image based activity for you! 


Availability: In stock

  • Buy 4 for £89.00 each and save 11%

Key Features

    Learning Focus
  • Change Management
  • Customer/Supplier Relations
  • Diversity/Cultural Awareness
  • Feedback
  • Improving Performance
  • Working with Conflict
  • Group Size
  • Ideal: 6 - 16
  • Possible: 2-30
  • Duration
  • 20-40 Minutes plus review

Activity Overview

This customer service training activity contains three copies of 16 carefully designed and selected images that have been drawn in an attractive cartoon style. They are designed to raise interest in, and discussion around, the feelings that we experience as customers when we receive service that is ’noticeable’, whether because it is particularly good or bad customer service. The images are deliberately designed so that participants have to think about them and what meaning might be associated with them - they are open to interpretation.

Each image was created to represent a feeling or an emotional response and so they have been titled with a word that represents that emotion, examples are:

  • • Disappointment
  • • Ignorance
  • • Inclusion
  • • Delight

Learning Objectives

  • • Introduction to customer service
  • • Understanding customer perceptions
  • • Experience of customer relationships
  • • Enhance the customer experience
  • • Improving customer service skills

Activity Description

Activity Contents:

48x High quality laminated images (3x copies of 16 different images), Facilitation notes & questions

Package Weight: 0.8kg

Use Images of Customer Experience to generate discussion around existing customer service processes and to generate new ideas or solutions to problems, engaging everyone in identifying and understanding a wide variety of positive and negative customer emotions.

The images will work with groups of between 4 to 12 people, either as an introductory activity to sensitise delegates to a range of customer service issues, or for a more focused development of customer service processes, or issues within teams and organisations.


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Product Downloads

Click below for more information about Images of Customer Experience. Download our infographic on how to pick the ideal image card deck for facilitating, coaching, and personal development.


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